Brand research

Unilever brand

Profile:
-Unilever sells 400 food, homecare, and personal care product.
-Unilever portfolio familiar brands includes birds eye, Dove, Lipton, Ben & Jerry’s and Hellmann’s.

Project goal:
Design a brand identity aligned wit the vision.

Creative solution
Unilever brand is powerful symbol of our vitality mission. The team checked to see that even seen upside down or reflected in a mirror none of the icons could be misread as offensive in and language or culture.

Analyze the logo:

Typography:
It is simple and attractive. Clear when represent in a small scale in which it can be easily read. The design placed on the letter U is well defined and spaces between each element is represented clearly. Thickness of each element is equally shown.

Color:
A good logo that can be used in different colors depending on the product background color.

Extra information about the logo

Our new identity is an expression of vitality, which is at the heart of everything we do – our brands, our people and our values. Each icon within our logo represents an aspect of our business.

[Unilever.bmp]